Have you encountered the buzz around Dennis Yu's Dollar a Day Ads Strategy?
This innovative method leverages Facebook Ads (which can also be used for other media platforms like Instagram, TikTok, YouTube, etc.) to promote content, and it's rapidly gaining attention in the digital marketing world.
Join us as we embark on an exciting journey, exploring Dennis Yu's "Dollar-A-Day" ad strategy.
Known for its cost-effectiveness and potential to drive significant results, we're eager to put this approach to the test.
Over the coming weeks, we'll delve into the nitty-gritty of designing, executing, and monitoring our Dollar-A-Day ad campaigns, reporting insights and outcomes.
Keep an eye out for weekly updates as we unravel the potential of this intriguing marketing strategy.
Here at Bolder Future Marketing, we're putting this strategy to the test.
We'll create and post several videos for Facebook and YouTube over the next 100 days. Accompanying each video, we'll also share an enticing excerpt on Facebook, using Dennis Yu's dollar-a-day ad strategy to promote it.
As we navigate this exciting journey, we'll document every step, providing in-depth insights into the performance of Dennis Yu's content factory and its comparison with YouTube and Google Search results.
Stay tuned for frequent updates on our journey, and let's uncover the true potential of this intriguing marketing tactic together.
What is Dennis Yu's "Dollar-A-Day" Ad Strategy?
Dennis Yu's "Dollar-A-Day" ad strategy is a cost-effective approach to driving significant results. Developed by Dennis Yu, the Chief Technology Officer of Blitzmetrics, this strategy is based on the idea that you can get great results from a small budget. By leveraging the power of Blitzmetrics' Content Factory, you can create high-quality content that will help you reach your target audience. Then just apply a dollar a day to run ad campaigns for that same content on your Social Media platform(s).
Join us as we explore this exciting strategy and see how it can help you reach your goals.
How to Use the Dollar-a-Day Ad Strategy
If you want to know how to master the art of effective digital marketing utilizing Dennis Yu's Dallar A Day Strategy, check him out.
The short answer is just to spend $1 per day on several ads, particularly video ads, as they resonate best to warm up your audience to know, like, and trust you. It takes several touchpoints with you and your brand for someone to get to the point where they are comfortable investing with you.
Neilsons conducted a study a few years ago where they found that if a potential buyer watches even just ten seconds of your video, they become 72% more likely to invest with your business.
The type of videos and/or posts you create will depend on which phase your potential audience is in their journey through the investigating and buying process.
The three phases of the buying journey are:
- Awareness
- Consideration
- Acquisition
Awareness:
At the top of the funnel, consumers become aware of a problem they have coupled to a desire for a different outcome or desired end result. They begin to seek out potential solutions and research them. This is when they first come across your product or service. They will likely be turned off if you merely tell them to buy like everyone else.
Consideration:
As the potential customer moves down the funnel, they begin to evaluate different options. They investigate potential solutions at a deeper level. You should have several materials, including videos, articles, blog posts, lead magnets, mini-trainings, webinars, etc., to help them evaluate during this phase. You become their go-to expert when you help them get a few steps closer to their end goal.
Acquisition:
This is the final stage where the consumer makes a purchase. Make it easy for them to invest with you because a confused consumer will not invest with you. Give them a simple buying guide or a mini-webinar to step them through what they will get, why it will help them, and how to get it. It also helps at this stage to give them some added value to make the purchase decision now rather than wait until later. Procrastination can be a big factor for many people at this stage and you want to help them overcome their procrastination. Some extra bonuses, a coaching call with you, or a discount code can all be helpful.
Surprising Test Results: Week 1 Running Dennis Yu's Dollar A Day Ad Strategy
Marketing Strategies For Each Phase of The Buyer Journey
Awareness Stage
Definition
This is the initial stage where potential customers become aware of a problem they have or a need that requires fulfilling.
Characteristics
- Limited knowledge of potential solutions.
- Searching for educational content, customer reviews, or expert opinions.
- Start to recognize the need and potential products or services to address it.
Marketing Strategy
- Produce informative and educational content.
- SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to improve visibility for broad-topic searches.
- Build brand awareness via social media, PR, and other broad-reach channels.
Consideration Stage
Definition:
At this point, potential customers have clearly defined their problem or need and are actively researching and evaluating the available solutions.
Characteristics:
- Looking for comparisons, case studies, or product-specific content.
- Evaluating different products, services, or providers to see which fits their needs best.
- Engaging more deeply with brands, such as signing up for newsletters, attending webinars, or downloading resources.
Marketing Strategy:
- Provide content that showcases your value proposition.
- Engage potential customers with deeper-dive content like webinars, whitepapers, and case studies.
- Use retargeting strategies to remind them of your solutions.
Acquisition Stage
Definition:
Here, the potential customers have decided which product or service they want to go with, and they are ready to make a purchase.
Characteristics:
- Searching for purchasing details, such as pricing, shipping, or installation.
- Reading customer testimonials or seeking final reassurances before purchase.
- Making final comparisons and seeking any promotional offers.
Marketing Strategy:
- Offer promotions or limited-time offers to entice the buy.
- Ensure a seamless purchasing process, whether it's in-store or online.
- Provide excellent customer service and support to answer any last-minute questions and facilitate the purchase.
Business owners need to recognize and cater to the needs and behaviors of potential customers at each stage, ensuring a smooth transition from one phase to the next.
What Types of Content Should You Be Making For Each Phase?
Awareness Phase
In the “Awareness Phase,” I like to create videos containing approximately two-thirds motivational and aspirational content and one-third light educational content.
In this phase, your audience learns about potential solutions to their problem. They may even learn more in-depth about their problem if they don’t fully understand it.
Help them understand themselves and their problem and potential solutions better than they understand it themselves, and they will begin to trust you and your ability to help them.
In this phase, you let them get to know you better. At the same time, you're helping them get a little closer to their desired outcome.
Consideration Phase
In the “Consideration Phase,” I recommend creating videos a little longer than in the Awareness phase; approximately 5-9 minutes is the sweet spot.
Also, post summaries or trailer-type videos with a link to a Blog Post or YouTube video work great in this phase.
The idea in this phase is that your potential client is just starting to get to know you, and a little more in-depth information that furthers the topics you started in the first phase is perfect for this level of the relationship.
Then, place a direct CTA (Call-To-Action) on your Blog Post or in the description of a YouTube video to download a lead magnet.
Great lead magnets will help them get something done quicker than they could on their own.
Whatever you offer, ensure it helps them get a few more steps closer to their desired end result, but just don’t overwhelm them with too much detail; otherwise, they will become exasperated and give up before going to the next phase with you.
Checklists, a guidebook, templates, calculator tools, and spreadsheets are all great examples.
Think of the assets you personally use in your own business as part of your SOP (Standard Operating Procedures). These are the tools and templates you would provide your staff with to do their jobs more efficiently.
Acquisition Phase
In the “Acquisition Phase” I recommend slightly longer videos and or value posts leveraging the PAS (Problem, Agitate, Solution) or AIDA (Attention, Interest, Desire, Action/Acquire) type marketing copywriting framework.
In this phase, your potential clients are looking for a final solution and potentially for a partner to help them implement it.
A trailer-type video or longer value post with a CTA (Call-To-Action) to a webinar or book a meeting type offer are great for higher ticket offerings or straight to a sales page with a buy button for lower ticket offerings.
The idea in this phase is to move them into action by investing with you.
How To Set Up The Dollar A Day Ad Strategy
Bookmark this page and come back to this section each week for an update on how to set up the ads in each of the phases. I will be providing some training videos on the setup as well as updates on my own progress and results.
For now, you’ll need to ensure you have proper tracking pixels in place for your Blog/website and Custom Audiences set up to build audiences of the people taking action on your videos, SM posts, and Blogs.
I recommend starting with three simple Custom Audiences;
Target Audiences for Awareness Phase:
These audiences will be the largest and most broad audiences. In my own testing, I’ll be targeting my local area with no interests as well as interests for small business owners and local business marketing.
Target Audiences for Consideration Phase:
These audiences will be people who watched most of your videos and/or clicked to read your Blog Post or watch your YouTube videos. I will be testing audiences who are designated “ThroughPlays” by Facebook. Throughplays are audiences that have watched either all of your video or at least 15 seconds of it. Don’t ask me why they have such a large variance haahaa. I only do this initially because a) audience sizes are small until you have done several videos, and b) as per the Nielsens Study above, if someone watches even 10 seconds of your video, they become 72% more likely to invest with you. Once I have built up enough views over several videos, I’ll switch this audience to people who have watched at least 50% of the videos in the “Awareness Phase”.
Target Audiences for Acquisition Phase:
This audience will be people who have watched at least 50% of your longer videos from the “Consideration Phase” and/or people who have clicked to your Blog and not bounced. For example, build an audience of people who spent at least two minutes on your Blog Post.
Conclusion
We have leveraged the marketing strategy that we refer to as the “Prime & Remind” strategy for several years with great success.
We developed this strategy was developed after researching the Neilsens Study that concluded that potential customers are much more likely to invest with you after they watch your videos.
In fact, they are 72% more likely to invest even after watching only 10 seconds of your video.
Now, imagine the power of deploying several little videos in each of the three phases of the buyers journey outlined above.
Then SUPERCHARGE those videos with Dennis Yu’s Dollar-A-Day Ad strategy.
It’s still early in our testing of Dennis’ Dollar-A-Day Ad strategy, but out of the gate, his style ads are performing powerfully for us and for a much lower investment.
Although the jury’s still out, we think his strategy will likely be the winner.
My wish is that your journey along with me testing this new (for us) advertising strategy will be helpful to you.
With the right tips and tricks, this strategy can be used to great success.
As with everything we do, it will take a few tests to get it working like a finely tuned instrument, but we believe it will become a powerful ally in your marketing arsenal.
Remember in all we do;
- Always be testing
- Results trump everything
- Success loves speed
Best to your success in growing your business!
Dollar-A-Day Ad Strategy Review - Dennis Yu of Blitzmetrics Case Study Review
Additional Resources:
Here's some additonal resource links for Dennis Yu's Dollar A Day Ad Strategy courses & coaching.
I don't get paid a dime to refer him. I just truly think he's a really cool dude with a whole lot of empathy for our small business owners and entrepreneurs in helping us all with the plight and struggles of growing our businesses. Plus he's a brilliant digital marketer so go check out his training!
Dollar A Day Course
https://blitzmetrics.com/dadc/
Dollar A Day Coaching
https://blitzmetrics.com/dad/
135 Video Marketing Statistics You Can't Ignore in 2023
https://invideo.sjv.io/NkXjq2
Note: I use and highly recommend InVideo as an AI video editing tool. If you end up purchasing it, I may recieve compensation in the form of a commission. Thank you, I very much appreciate your support if you do. Oh and if you do purchase any of the tools I recommend, please email me at Shane@Shane.marketing with your confirmation receipt and I'll hook you up with some free goodies to help you with your marketing efforts.
VidIQ Video SEO Optimization Tool
https://vidiq.com/BolderFuture
This is a tool I love and use daily. It is meant for use with your YouTube Channel to help with ideas generated with an AI for new content, plus tags, keywords and SEO titles, descriptions and AI generated thumbnails. Even though it's used with your YouTube Channel, I still use it daily for content ideas, keywords, tags and SEO information. I will also receive compensation in the form of a commission if you purchase it. Again as per above, email me for some goodies if you do end up purchasing it.
Pictory AI Video Editing Tool
https://pictory.ai?ref=shane53
This is a fantastic little story-board style AI driven video editor. I love it for quick cuts and basically any video up to about 10 minutes in length. It's easy to use with a story board style timeline editor. What I love most about it is the AI driven ability to add cool B-roll to your videos. They have thousands of professional B-roll clips so you don't have to film your own B-roll ...which takes a lot of time. I will also receive compensation in the form of a commission if you purchase it. Again as per above, email me for some goodies if you do end up purchasing it.